LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online c